EYES.NYC is an optical shop located in Bedstuy, Brooklyn, dedicated to providing a full scope of optometry services, as well as a wide range of prescription eyewear and sunglasses.
Our mission is to bring high-quality vision care to the community, blending expert knowledge with stylish, functional eyewear. But the journey to creating EYES.NYC didn’t happen overnight—it’s the result of over 20 years of experience and passion for the optical industry.
Aleks, the founder of EYES.NYC, began his career in 1998 when he earned his optician license, and throughout his extensive career, he has worked with renowned optical establishments such as Robert Marc and Euro Optica, servicing celebrity and high profile clients. Working with such exclusive and, at times, demanding clientele honed Aleks’ impeccable attention to detail and precision, especially when it comes to lens edging, measurements and glasses adjustments. His journey eventually led him to co-own optical ventures across Brooklyn, Manhattan, and the Bronx. This experience gave him invaluable insight into the diverse optical and vision care needs of clients from all walks of life.
In 2017, Aleks found himself at a professional crossroads, reflecting on the next steps in his career. It was then that the idea of opening his own store in Brooklyn emerged—a space where he could apply all of his accumulated knowledge and expertise, making this new venture truly his own creation.
The search for the perfect location began, and this journey alone took almost a year. With countless considerations, meetings with realtors, and space planning, Aleks explored various options along Flatbush Ave and Fulton St, but nothing seemed right. Then, by accident, 1511 Fulton St caught his eye. Although it wasn’t listed for rent, the location was ideal. Determined, Aleks tracked down the owner and approached them about renting the first floor. Miraculously, a deal was closed in under two weeks.
Previously a Golden Crust Restaurant, the space at 1511 Fulton St needed a complete overhaul to transform it into an optical and optometry center. Fortunately, the contractor team managed to complete the renovation in about three months. One unforgettable highlight of the project? Discovering a walk-in freezer in the basement filled with hundreds of pounds of rotten shrimp! Despite the hurdles, the doors officially opened on August 8th, 2018.
Believe it or not, EYES.NYC is actually the third name!
The store was initially named Eyeconix, which seemed like a fantastic choice—until Aleks discovered that a similar name, “Eyeconic,” was patented by a large vision insurance carrier. To avoid any legal issues, a new name was needed. “Eyeman” was the next contender, and after a quick search of the patent database, it seemed like a safe bet. Ironically, soon after the rebranding, Aleks received a letter threatening legal action from an independent optical shop in Manhattan called “The Eyeman”—a name that hadn’t appeared in the earlier search!
Determined to get it right this time, Aleks enlisted the help of a patent attorney. After all, it wasn’t feasible to keep spending money on new signs and marketing materials! And so, on the third attempt, EYES.NYC was born—proving that sometimes, the third time really is the charm.
At the heart of Aleks’ business strategy are four core principles:
- Superior Customer Service – At EYES.NYC, customer service goes beyond just friendliness and efficiency. We provide ongoing care, including repairs and replacements, ensuring our clients feel supported throughout the lifetime of their eyewear.
- Superior Eyewear Selection – With over 1,000 eyeglass frames and sunglasses in stock, we offer an . With over 1,000 eyeglass frames and sunglasses in stock, we offer a wide variety of styles and price points. From insurance-covered frames to premium designer options, we have something to suit diverse preferences and budgets.
- Superior Lens Quality – Partnering with two trusted labs, we have crafted over 15,000 eyeglasses and prescription sunglasses. Our lenses feature cutting-edge technology, including HD progressive lenses and anti-glare/blue light coatings. With a remake rate of less than 1%, we ensure lasting clarity and comfort.
- Superior Eye Care – Our expert optometrists offer more than just routine exams. We provide specialized services like dry eye treatment, glaucoma monitoring, diabetic eye care, and specialty contact lens fittings, ensuring comprehensive vision health for every patient.
By staying true to these four core principles, we’ve earned the trust and loyalty of our community. EYES.NYC was able to expand its services to provide eye exams six days a week in just five years. We are currently performing over 4,000 eye exams annually and crafting over 3,000 eyeglasses. We are grateful for the resounding support from the people we serve.
As we continue to grow, we remain dedicated to the community that has supported us from the beginning. EYES.NYC isn’t just about eyewear—it’s about creating lasting relationships through excellent care, expert advice, and the perfect pair of glasses. Whether you’re coming in for a routine eye exam or looking for the latest in fashion-forward frames, we’re here to help you see the world clearly and stylishly.
We’re excited for what the future holds and look forward to serving Bedstuy and beyond for many years to come.
Thank you for being a part of our story!
